A Full-service, marketing, management, and consulting firm building culturally relevant talent, brands, and Experiences - IN Real Life
What we do
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End-to-end brand strategy for talent, from sourcing and pitching to negotiation and execution, built to drive long-term value.
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Selective talent representation across athletes, creators, media personalities, and cultural leaders with a focus on long-term brand equity, IP development and enhancing cultural and commercial value.
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Advising agencies, brands, startups, tech platforms, and individuals on go-to-market strategy, partnerships, business development, and cultural relevance.
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Talent-led events, private dinners, gifting suites, community activations, nonprofit initiatives, and moments that move beyond content into culture.
Industries we touch
Professional & Collegiate Athletes
Influencers , Entertainers & Media Personalities
Sports, Gaming & Technology
Lifestyle, Fashion & Luxury
Food, Beverage & CPG
Brand Collaborations
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The Dalmore
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Arctic Zone
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Hublot
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Raising Canes
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Solomon Lawrence
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Abercrombie & Fitch
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Legends
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Saks Fifth Avenue
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Wilson
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Malik Jefferson Helping Hands Foundation
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Gillette
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Calijah Kancey
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Complex
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PSD
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Activision
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Snapchat
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Lokai
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Shake Shack
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LMNT
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Puma
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Homme Femme
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APL
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Chipotle
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AT&T
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Voss
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Triller
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Ethika
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Alo
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Sport Faction
Founded by Experience. Built on Relationships.
Ishmael Lawrence
FounderIn Real Life Talent Group is a strategic talent marketing and representation firm founded in 2024 by Ishmael Lawrence, a former Director of Talent Marketing at Wasserman and Steinberg Sports & Entertainment (now Equity Sports).
With over a decade at the top of sports, gaming, and entertainment, IRL Talent architects culturally dominant brand partnerships and long-term growth strategies for elite talent—representing professional and collegiate athletes, Netflix influencers, and media personalities, while advising leading agencies, global brands, and next-generation platforms.
About
IRL TAlent
In Real Life Talent Group is a marketing, management, and consulting firm connecting talent, brands, and culture through strategic storytelling, experiential campaigns, and meaningful partnerships.
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